Podcast Series: Episode 7
Added Saturday 18 November 2017 by DeeperThanBlue
Don’t let integration be the Cinderella of your digital transformation
LISTEN TO PODCAST:
Richard Holmes, Data Centre Solutions Leader, Arrow.
Chris Booker and Sam Botham of digital transformation specialists DeeperThanBlue, and David Fearne, CTO at Arrow UK.
In a wide-ranging conversation, the contributors discuss the role of digital transformation in helping organisations in general and retailers in particular to deliver excellent service from start to finish.
Instant gratification is the name of the game. In many markets, the quality of the product is becoming secondary to the ease and speed with which customers can order, pay and track delivery from their mobile phone.
And it’s not just the big players, the Nexts and Amazons of the retail sector, who are transforming their agility, speed to market and personalisation. Smaller retailers, too, are using technology such as cloud to give them the elasticity to scale and grow cost-effectively, in a way previously unimaginable.
As the podcast contributors are keen to highlight, it’s not only the “front-end sexy stuff” that is key here. Integration is the single most important, but possibly the least well served component of the technology mix. Products that support integration are the critical glue holding people and processes together and, ultimately, ensuring a seamless experience for the customer.
Chris Booker has also written an article for The IT Insider: From multichannel to omnichannel –
Why a joined-up approach is vital for retail success.
The IT Insider Podcast Series
In support of The IT Insider’s objective to provide business leaders with thought leadership around the latest trends and technologies that can drive profitable growth and competitive advantage, we are pleased to launch our new podcast channel.
Each episode invites guest speakers, from both within the IT channel and across different business sectors, to explore a hot topic that’s proving particularly relevant in today’s digital world.
Upcoming podcasts will explore topics ranging from how you can improve financial performance management to why taking a proactive approach to whistleblowing can prove critical to business success.